When you walk around a mall you can’t help but notice the bags that people are carrying. This is essentially free marketing for businesses. Consumers see a cute bag from a store and they instantly think about visiting that store. Advertising runs pretty deep and can be very subliminal. But companies want that. It is better to send little messages to customers rather than be annoying with big ads and campaigns. The most subtle advertising they can accomplish is making their packaging noticeable and inviting so more customers want to visit their stores.
It is no surprise that people are drawn to colorful, bright things. So why not make your packaging color and bright? There are definitely options for more subtle colors if that goes with your brand more. But, the majority of companies will decide to go with bright colors to catch the attention of customers. If you have been considering making the switch for your company, here are some options that are available.
Paper Shopping Bags
These are the classic paper bags. The bags are perfect for small trinkets or a few articles of clothing. There are several different options of colors available, over fifteen to be exact! Then, businesses usually design a stamp to be stamped right onto the paper for beautiful packaging supplies. So not only are the bags bright and beautiful, the company’s branding is stamped right on the bag for other consumers to see. Many businesses also opt for color tissue paper to pop into their packaging supplies.
Apparel Boxes
Apparel boxes can serve many functions. Not only do they keep clothes nice and neatly folded, but many people choose to reuse the apparel boxes for gifts. The boxes come in multiple different colors, and just like with paper shopping bags, the company’s logo and branding can be stamped on the outside of the box. People will be excited to open a package when they know it is from one of their favorite stores. Tissue paper is often used inside these boxes as well for a pop of color.
Ribbon and Elastic Ties
There is always something to be said about tying everything together with a bow. We’re talking about ribbon in this case, but it is still a nice touch. Ribbons and elastic ties can be beautifully tied around boxes or handles of bags to just a nice little touch to the exterior of the packaging.
There are many ideas and possibilities when it comes to packaging and aesthetic. Don’t be afraid to try multiple different looks before you find what you need!
