Send Your Product in Style

When you walk around a mall you can’t help but notice the bags that people are carrying. This is essentially free marketing for businesses. Consumers see a cute bag from a store and they instantly think about visiting that store. Advertising runs pretty deep and can be very subliminal. But companies want that. It is better to send little messages to customers rather than be annoying with big ads and campaigns. The most subtle advertising they can accomplish is making their packaging noticeable and inviting so more customers want to visit their stores.

It is no surprise that people are drawn to colorful, bright things. So why not make your packaging color and bright? There are definitely options for more subtle colors if that goes with your brand more. But, the majority of companies will decide to go with bright colors to catch the attention of customers. If you have been considering making the switch for your company, here are some options that are available.

Paper Shopping Bags

These are the classic paper bags. The bags are perfect for small trinkets or a few articles of clothing. There are several different options of colors available, over fifteen to be exact! Then, businesses usually design a stamp to be stamped right onto the paper for beautiful packaging supplies. So not only are the bags bright and beautiful, the company’s branding is stamped right on the bag for other consumers to see. Many businesses also opt for color tissue paper to pop into their packaging supplies.

Apparel Boxes

Apparel boxes can serve many functions. Not only do they keep clothes nice and neatly folded, but many people choose to reuse the apparel boxes for gifts. The boxes come in multiple different colors, and just like with paper shopping bags, the company’s logo and branding can be stamped on the outside of the box. People will be excited to open a package when they know it is from one of their favorite stores. Tissue paper is often used inside these boxes as well for a pop of color.

Ribbon and Elastic Ties

There is always something to be said about tying everything together with a bow. We’re talking about ribbon in this case, but it is still a nice touch. Ribbons and elastic ties can be beautifully tied around boxes or handles of bags to just a nice little touch to the exterior of the packaging.

There are many ideas and possibilities when it comes to packaging and aesthetic. Don’t be afraid to try multiple different looks before you find what you need!

The Five Must-Have Packaging Items from Picky

There are a few new things that a lot of ecommerce businesses are adding. Especially after the coronavirus pandemic, there are now new ways for you to change your packaging. Digitization of the items that you have, especially on a global or small business scale, has changed the way that you’ve made things work.  The rules don’t change, and here are some rules for you to remember. 

Focus on the First Impression 

Have you ever gotten a package and been disappointed by it looking sloppy and not appealing.

While that’s not always correlated, packaging does have a profound effect on the experience of a user, especially with brands.

Choose something that’s safe, and easy for them to open, and highlights the hallmarks of the brand.

Corrugated cardboard is a favorite for a reason. You can then add graphics, the logo, and other embellishment. This can turn packaging that’s simple into something powerful for marketing. 

Personalization Means Memorability 

This is something that a lot of people forget. Personalization on medium large and small runs have a very distinct impact on things. This can offer a great means for you to create the ideal handle, and you’ll be able to see this come to fruition, bloom, and get even better. 

Less is more 

This is probably one of the most important aspects. You don’t need to add a bunch of different aspects to your packaging. You don’t have to choose something super elaborate or extravagant. You want something that’s the correct size, can be transported, and also doesn’t include additives that aren’t needed.

Bubble wrap, polystyrene, and other accessories are best used sparingly as they’re usually too much and can impact the way the products sit. Many times, people don’t like the problematic nature of this too, as it’s not good for the environment. 

Make it Beautiful Inside and Out 

The box outside matters, but you know what else is important? The inside. Once you open the box, products need to be stable, positioned, easy to see, and easy for the customer to pick up.  Instead of ugly and unsightly options for filling, you want to make some packaging inserts that show the way that you position articles, creating a preservation that does matter in the long haul. 

Packaging’s Second Life 

Boxes aren’t just used to keep stuff in, thrown away the second it gets to the destination. 

Anyone with cats or kids knows that sometimes the best way to use packaging afterwards is the box that it comes in. think about it, and also provide the ideal second life to the boxes that are shipped out. This will offer a chance for it to stay, offering a purpose in the homes of those that stay there. it also offers loyalty creation, along with advertising that’s permanent. There are also those who refuse and create a creative recycling mission that’s there.  you shouldn’t take advantage of such, as there are boxes that offer a chance for you to hold samples, jewelry, and other personal care items that are there. 

Follow these five rules, and you’ll see a difference in your packaging. You’ll be able to, with all of this, crate the ideal experience. A prototype that’s there will offer the best means for you to ship some of this out. Creating some custom prototypes that you can send out and use is a great way to improve the nature of your packaging, and everything that’s there. 

Try it today and see for yourself the benefits of this type of packaging, and how following these five pillars helps.

Some Impressive Packaging Designs by Different Brands

Good packaging design acts as a persuasive factor that surely helps in increasing the number of sales. Today’s world is the world of competition where you can’t even survive if you lag behind your business opponents. So, if you have developed a good design for the packing of your product, you are definitely going to get half of marketing task done.

Nevertheless, there is another challenge regarding an increasing amount of waste that is playing its part in polluting the planet. The major portion of this entire world’s waste consists of discarded packaging. The best way here is to design such packing of products that could be used for decoration purposes, especially in the current scenario when people have generally got a lot of packaging supplies already present in their homes.

In this article, we are going to mention some very impressive packing designs which are being used by different brands.

CS light bulbs

The best thing about these bulbs, produced by Belarus based company CS, is that the bulbs tend to fit in the packaging designs. Bulbs are meant to illuminate a wider space, so getting the bulbs out of this beautiful packing would be inevitable. However, if your requirement doesn’t involve lighting up a wide area, you may not need to remove the packing.

Toscatti

Assigning different colors to a wide range of products in order to make those products distinguishable from the viewpoint of their sizes is a sensible move. Anagrama introduced this brilliant idea that worked great. This color ‘tagging’ is especially helpful for the customers who intend to buy the complete set of products of different sizes.

Kallo

The foods processed and packed by Kallo are not only organic but they give good taste too. The packing of Kallo’s products has been redesigned by a marketing company’ Big Fish’. This new design is a little old fashioned but it suits the product so well that customers love it more than its previous design. The printing on this packing is really worth paying attention to because it’s pretty different than other conventional packing designs.

Karamelleriet

It would not be wise to hide the caramels inside a packing so Karamelleriet came up with this amazing idea that maintains company’s effort to display brand information and the product inside the packing.

SVBSCRIPTION

Designed specifically for men, this packing possesses the beauty and classic look that certainly requires admiration. Packed in this box are the personal items that men with classic taste prefer to keep all the time. The box is made of plain wooden crate with a sliding lid that uncovers the items. Surely, it’s the box that couldn’t be thrown away even if the items are used up.